Otherwise they’re stuck with ads in Words With Friends 2.) (If users already paid for an ad-free version of the original game, they’ll be grandfathered in with this update. The business model for franchises like Words With Friends is two-fold: there has been advertising in the app, and there will continue to be. Users may also find that they’re noticing more enticement to buy things. Other little changes, like an update that allows users to get the definition of a word by tapping on it on a game board, also make maneuvering easier. It feels less cluttered and easier to navigate. And among the biggest changes in Words With Friends 2 is a refresh to the app’s interface: lighter colors and bigger fonts are designed to make the game feel more “modern” and “less dark,” as lead designer Michelle David puts it. Zynga has been shifting its gameplay from the web to mobile for the last several years, after getting jumpstarted on Facebook with the likes of FarmVille. It rewards speed rather than slow, methodical thinking and will deeply absorb a (panicking) word nerd for about two minutes from start to finish. Each player starts with a board, spells a word and then that board is passed to the next teammate, like gizmos on an assembly line. In real time, two teams of five players go head-to-head, trying to reach a predetermined point total as fast as possible. Another is called Lightning Round, which is about as close as word games get to being blood-pumping.
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